An analysis by Netconcepts of 99 websites on the Catalog Age 100 revealed search engine optimization wasn’t a top priority for marketers. 24% were using frames which can be difficult for search engines to spider, 74% have home pages made up predominantly of graphics, 14% use pop-up boxes, and 6% practice keyword stuffing, a tactic that can get you banned by the search engines; catalogers have a lot to learn about SEO.
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This is a subsite of Cabelas.com. Netconcepts was commisioned to create a site that was both useable and search engine friendly. With a database of thousands of products, the h1, page title and meta tags are generated dynamically.This helps significantly with increasing visibility and page rank in search engines like google. A database driven website traditionally has long urls with stop characters like “?” which prevent the site from being spidered. A simple naming system for each product page has avoided this enabling the entire site to be spidered with short urls also being friendly to bookmarking.
Netconcepts also provides the branded subsites of Corporate outfitters like Stihl Corporate Outfitters and www.dunns.com.
[ database | client admin cms | SEO ]
Visit The Site: Cabela’s Corporate Outfitter
This site is unusual for an ecommerce site in that every product is a one off. The client updates the site by adding images and descriptions through an administration interface, and with stock being added daily the process needed to be easy to use. The client uploads a large image for each product which is automatically sized into large medium and thumbnails.
This site still performs well in search engines considering it has thousands of products changing daily. Makes good use of Netconcepts’ gravityMail email marketing software which comes as part of our ecommerce solution.
[ database | client admin cms | SEO ]
Visit The Site: Designer Exposure
“I highly recommend to undertake a website audit from Netconcepts. The cost of these studies is not high in comparison to the benefits.”
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“Netconcepts helped us step back and see how we come across to our audience - and just as important, how to improve our copy, usability, and functionality towards a more customer-friendly site.”
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Remember 20th century e-commerce? Perhaps you’d rather forget. The days when people threw money at any e-business idea that sounded vaguely plausible are long gone, but they shouldn’t be forgotten. Some of those famously ill-fated ideas had merit, but the execution let them down.
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It may tempting to let search engine optimization slide to the bottom of the priority list but Stephan Spencer, President of Netconcepts says marketers need to be aware that an increasing number of customers rely on search engines to access information for them.
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“The recommendations provided throughout the audit were easy to understand and actionable.”
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“I would recommend any marketing executive turn to Netconcepts for a new perspective.”
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PAII 2002 (Professional Association of Innkeepers International) — Chicago, IL
Panelists:
Trent Blizzard, Blizzard Internet Marketing
George Newman, Third Millennium Marketing
Stephan Spencer, Internet Concepts
Eric Goldreyer, BedandBreakfast.com
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